1390 Creek Rd, Carina QLD 4152 +61 8 7221 6493 urbanwearconcept@gmail.com Mon–Fri 9:00–18:00, Sat 10:00–15:00
Stitch, not print

Apparel embroidery
done properly

Machine and chainstitch embroidery on garments, caps, aprons and workwear. Names, logos, artwork and monograms, from single pieces to hundred-unit runs.

Start an embroidery job Full price list From $40 — left chest to full back
01 / The service

Why embroidery still wins

Print fades. Embroidery does not. For workwear, aprons, caps and anything that gets washed hard and often, thread holds its colour and its shape long after ink gives up.

Our machine handles everything from a tidy left-chest logo to full-back artwork and sleeve hits. Chainstitch names and monograms get done the old way, by hand-guided machine, for that vintage look.

Every job gets digitised in-house. The stitch file is yours to keep, so repeat orders skip the setup entirely.

Typical turnaround5–7 working days
Our guaranteeStitch file kept on file, repeats skip setup
Embroidery head stitching a logo
3000+ Pieces embroidered
60+ Business clients
12 Thread colours on hand
02 / What it costs

Embroidery prices

Priced by stitch count and position, quoted before we hoop anything.

Job typePrice (AUD)
Left-chest logo, simplefrom $40
Name or monogramfrom $35
Cap embroideryfrom $45
Large back artworkfrom $95
Chainstitch, hand-guidedfrom $60
Bulk 20+ piecesfrom $26/pc

Digitising is included in every first job. Dense artwork over 30k stitches gets quoted individually.

Good to know

Embroidery on your own garments is welcome. We test-stitch a scrap first if the fabric is thin or stretchy.

Get a free quote
03 / The process

From logo to thread

Five steps, about a week end to end.

Start yours
01

Send the artwork

Vector preferred but a clear photo of the logo usually works. We redraw simple marks free.

02

Digitising

Your art becomes a stitch file, mapped for the garment and the position. This file is yours to keep.

03

Thread match

We match colours from our twelve stock threads or order exact shades for bigger runs.

04

Test stitch

A sample run on scrap fabric first. You approve the photo before your garments go on.

05

Production

Stitched, trimmed, steamed and folded. Pickup in Carina or posted Australia-wide.

04 / Recent work

Thread work

Embroidery jobs from the machine lately.

Gus checking an embroidery sample UWC
crew
05 / The hands

Gus at the embroidery head

Same Gus, different machine. He digitises every file himself because stitch direction is half the battle, and he would rather redo a test than hand over a puckered logo. Perfectionist in the best way.

Digitising & stitchGus Farrell
Thread stock12 core colours
Meet the whole crew
06 / Compare

Embroidery vs print for your job

EmbroideryScreen printDTG print
Survives heavy washingPartial
Fine detailPartial
Premium feelPartialPartial
Caps and thick fabrics
From$40$20$35
07 / Also at the studio

Other services worth a look

08 / Questions

Embroidery questions

Ask us directly

Most things: tees, hoodies, polos, caps, aprons, workwear, jackets. Very thin or very stretchy fabric needs a test first, which is why we run one on every job.

Full-back artwork up to about 28cm wide. Beyond that stitch density gets heavy on the garment and we will suggest a print hybrid instead.

Yes, and it is yours. Repeat orders skip digitising entirely, which drops the per-piece price noticeably.

Available on request for a small surcharge. Gold metallic on black workwear looks genuinely great, just saying.
Now booking

Put your mark in thread

Send your artwork through the contact page and Gus will come back with placement options and a price, usually same day.

Reach us
Studio1390 Creek Rd, Carina QLD 4152
Phone+61 8 7221 6493
Emailurbanwearconcept@gmail.com
HoursMon–Fri 9–18, Sat 10–15